The branding of Madame Jeanne was created the evoke ice-cream nostalgia but with a fresh approach. The bold and expressive font and the minimalistic layout are balanced out with the loose and playful drawings. This is meant to create a sense of an artisinal product and a place where the people can come together to create new memories. Madame Jeanne is an ice cream shop making artisinal gelato in Belgium by the award-winning Melanie Soenen.